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FAO Schwarz Plans to Open Its First-Ever European Store

Time:2019-02-14 13:14:51    Share:

The Ford Lane-Keeping Bed was built to keep each half of a sleeping couple on their respective side of the bed. To do so, the bed automatically corrects sleepers’ positions using a series of pressure sensors to determine when one person crosses over the mattress' center line. When a sleeper crosses the center, integrated conveyor belts shift the whole mattress, sliding each person back to their own sides.

“When sleeping together, many couples each have less space than a small child has in a single bed,” said Dr Neil Stanley, an independent sleep expert, in a press release from Ford. “Humans are most vulnerable when sleeping, so we’re programmed to wake when something or someone touches us unexpectedly. If someone moves onto your side of the bed, this defense mechanism will kick in, and you’ll have a broken night, often while they continue to sleep soundly. I’ve seen it ruin relationships.”

Inspiration for the bed came from Ford’s lane-keeping aid, a technology that actively monitors the road markings ahead and assists drivers by “nudging” a car’s steering wheel into the correct lane.

“Lane-keeping aid in our cars can make driving easier and more comfortable,” said Anthony Ireson, director of marketing communications for Ford of Europe. “We thought that showing how similar thinking could be applied to a bed would be a great way to highlight to drivers a technology that they might not previously have been aware of.”

The Ford Lane-Keeping Bed is just a concept creation for now. It is a part of a series of product concepts created by Ford, called Ford Interventions, that apply automotive technology to a variety of everyday issues. Previous Ford Interventions include a noise-cancelling dog kennel that utilizes the company’s active noise control technology and a crib that simulates the feel and sound of a moving car to lull babies to sleep.